You can make a blog, there are many powerful social media tools that can allow you to get you known online(in case of blogs, technorati). And you can build your profile in many communities in order to connect with others.
use digg, put a digg button into your blog or website, this can bring you visitors from digg. Make interesting articles about social media news and post into your website than share them on digg, twitter, facebook, etc
Participating in social networks and Social bookmaking sites needs to build your good reputation. So that your story will be spread throughout the community. By contributing it to your friends and vote for your story's. Of course you also need to have a good content upon submitting your story so that it will create a buzz and traffic will follow.
1. Blog
2. Good articles, posts
3. Share it to communities in stumbleupon, digg
4. Share it with forum communities (do not spam)
5. Share it to Facebook or other social network profile
6. Do it regularly
Video must be good to do good viral, so do you know how to do it? Or maybe you can hire a pro for it
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