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By doing article marketing, directory, social bookmarking and press releases you can get one way quality backlinks to your site. The most important off page factor to securing high rankings in Google is appropriate anchor text pointing to the specific page of your website that has been optimized to target that term for that keyword phrase. It tells search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.
Anchor text can be used in:
* Links on your home or main page – important spot
* External links – links from other sites
* Internal links – links on your pages
* Navigation maps
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