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Isn't it called the "keywords fluctuation?" Anyway, I find it really hard to get a steady position in the first page of Google SERP, everything seems to be dancing... Week after week it just dances up and down, but still on the same page. What's worst is, I have keywords that's in the 100th place then suddenly drops to 500, and after a week it comes back on the 100th place. I guess I should be building more quality links on that keyword.
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