Nice site.
When he says "start theme based one way linking" what he may mean is - go to a forum where lots of people with plenty of travel money are discussing their holidays - eg there's a forum or two for newzealanders and south africans who want to move to London (pretty well targeted, I'd say) - and post useful and good information on those forums, and have your site link in the signature.
Some forums will ban you but most of them will respect your right to promote the thing that puts food on your table and you'll get a lot of hits.
Put yourself in the minds (and shoes) of the people who need to buy from you.
1. They are not in the UK already - so target them in USA, Australia & NZ, Europe and of course THE MIDDLE EAST (people who still have money, after all, unlike most other sectors of your potential market) and CHINA! Sadly to reach China you will probably have to learn another language so stick with the Middle East where the population quite courteously happens to speak a lot of English
2. They have enough money to book into hotels rather than leeching off of friends or using hostels and other cheap ways of living.
3. They want to go to the UK.
Maybe you could also look at where non-UK people get info about getting jobs in the UK - anywhere that involves people sharing information about different reasons for travelling to the UK is a good place to pick up some hotel bookings.
Another thing you can do is publish a separate travel-related information site and put links to your hotel site on every single page - then produce 100s, nay 1000s of pages of GOOD CONTENT, covering all the different tourist attractions in the UK - in fact you can keep it on your own site, since you have set up the structure for it.
Your "travel guide" has good potential but it seems you may have failed to use it properly. I surfed deep to see a travel guide on Liverpool Street and this is what your business told me:
Quote:
United Kingdom(GB) » London » Liverpool Street Hotel Deals Dear Customer,
Sorry, there are no rooms availabile in any hotel near your preferred location. Please select from the following options.
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i.e. it's just telling me about hotels or no hotels. What you want is a travel guide that tells you stuff like tourist attractions, history, and anything/everything else you can think of. If you have spent a lot of time in this industry you are bound to have both the resources and expertise to come up with a really exhaustive guide without too much time or trouble. A few months, say.
Looking at the google results for your site, one finds this
Shows that you do have loads of pages listed on google - but most of them are hotel listings. This is all very well, but there must be incalculable competition for that particular information - these hotels have the same shpeel published in 1000s of places, so as you are not very unique, your data isn't drawing in much result. You want to add lots of pages unrelated to your hotels, just about places to go and things to see. If someone finds your site because they want to go to Eurodisney and found a really interesting and useful article YOU wrote/had-written covering that attraction then there's a good chance they'll follow the link on the page which says "click here to book a hotel near Eurodisney" or whatever - you have to be personal - you have to make things by hand, and specifically, and grow your information structure in accordance with what you find people need/want to read.
I hope this has been of use to you.
