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I always ask myself, "is this natural". Is it something that would naturally occur.
And great article, the one about ethics and blog comments. Although I do often go to these blogs intentionally for back-links, I will only comment if I can find something I really have an opinion on or something useful to ad. If I can't find something then I won't comment. It's not worth it because 1, i wouldn't want someone to spam my blog, and 2 it will probably be deleted anyway.
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Cheers, John Irving: My Blog
JLI Media: Social Media Marketing | Website Development (Link Coming Soon!)
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