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From my own personal experience, and judging from the successful SEO's I have seen around... URL's can be very effective.
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This is a mistake in assuming what you see is the reason. Just rewriting URLs is not the only thing that has been done in most cases.
Recoding the navigation to have less parameters or recoding/rewriting to static looking has only ONE real effect where SEs are concerned, it reduces / removes a potential crawling barrier.
BUT be warned rewriting URIs to remove all parameters will result in SEs removing the recovery delay between requests that is applied to database driven sites. And believe me, SE bots running at full speed can very easily swamp a site/database if your web server / database server isn't up to it.
Drawing from my experience, the general public don't even notice the URL. The only group of people who look at URIs to decide if it might be a "good" site are people like us. By "us" I mean the internet savvy / internet overloaded segment of humanity.
The vast majority of internet buyers / users out there have no idea what a URI looks like and care even less about whether it is keyworded or uses parameters.
Anchor text of links are what REAL users look at NOT the underlying url AND what SEs (Google especially) use to determine what the target page is about.
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Chris. ->> Links are advertising NOT optimising!! <<-
Indifference will be the downfall of mankind, but who cares?
Code Samples | People Counting System
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