Quote:
Originally Posted by Libertate
Ok. Let's make the thread of value.
I am looking for the most precise method to estimate traffic on competitors.
What tool(s) and methodology do you use?
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Ok, here is the way I do it, i'm not saying its perfect but I believe it seems to work well....
Step One - Find the keywords your competitors rank for in the top 3 positions, add it to excel, IE: WidgetSupply.com ranks #1 Widget Supply
Step Two - Use a google adwords account to estimate the daily click throughs on with MAX Bid on the keyword Widget Supply
Step Three - Considering PPC gets anywhere from 2 to 5% ctr, depending on the uniqueness of the terms and ads - I take the % CTR and try to figure out the organic hits via factoring the left out % of CTR
Step Four - For comparison of my numbers against "search engine keyword search stats" I use tools.seobook.com/general/keyword/
After I estimate my competitors potential click throughs with step 1 thru 3 I use step four to see how far off they may be. Remember, position 1,2,3 on the search engines all vary in hits so you have to factor that in.
I also keep an excel workbook up to date with keywords, competitors, estimate click throughs and other various features, helps me keep a handle on things .... somewhat.... heheh
Thats just my method, works decent, please let me know what you thinkg. |
