1. Build a site with good content.
2. Use a smart internal linking structure with keywords in the anchor text.
3. If the site is not a message board or blog, try adding one. This gives you more content and more links to your other pages.
4. Buy directory links. (or you can go to free ones eg: www.osy-directory.com )
5. Have your own directory ( I like WSNlinks) to make exchanging links easier.
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