Most of the optimized pages I am asked to look at have no clear goal at hand. Is the page meant to be link bait? Am I supposed to buy from the page? How is the page integrated into your site? How do people find this page? What sort of brand equity have you built up? No matter what you are doing you are always Electioneering. Does your site sell ad space? Are you trying to manipulate public opinion? In many ways just having open access to people who are willing to answer your questions is highly valuable even if that is the only aim of a page.
