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If you have an aged domain with link popularity - then you'd be better of with a sub domain than a new domain.
But I'd only do it if the two sites are related in some manner - so that you could make it a "sub site" of the main site - this is not for SEO reasons though - just my personal preference because I like to have it "organized".
If you decide to start out on a new domain then you just need to get some good and trusted links, and have a continuously growth in link popularity. Make sure it seems natural - don't get a couple of hundred links in a week and then none for a month or two.
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