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Am I the only idiot out there just serving both up via DNS? I tend to drop the www whenever I'm promoting the site, most specifically because the name is rather longish (kamikazelabs.com), and on the offchance that somebody felt they needed to type the URL, it's easier not give them the www.
Another thing though, is that I usually make the href with the www, while the plaintext display is without it. I've never noticed any significant difference between users hitting one or the other, as I've always just served both, via DNS, to the same apache host.
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