If you go to overture.com and click on the rescource tools there is a tool that will allow you to know how often a keyword is searched for. Couple this with how much people are buying the keyword for will give you an indicator on the value on the keyword.
You can take this further and determine the competition from other webmasters and work out what keywords to target. Wordtracker is good for this also.
But what I would absolutely recomend is the new SEO tool from Aaron Wall at SEO book, it is so cool. And whilst you're at it buy Aarons SEO book, it is one of the best investments anyone building traffic will make.
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