Quote:
Originally Posted by UNSO117
Adam - I can see what you're saying about the longer phrases rather than targetting specific short phrases. The only problem is knowing what they are so the key must be to build lots of content in the site so that many variations will be picked up.
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Marketing to the Search Engine Tail is a good article you should read about exactly that subject. Van Gogh, one of the moderators here, wrote it, and if you're lucky, he could make a celebrity appearance in this very thread. Here's another one called " Hunting for Long Tail Keywords" by another member of this forum.
That's actually not a problem ... knowing what they might be. If you do some "optimization" to target whatever keywords and phrases best describe each page, the "long tail" searches flow from that. As long as you write naturally ... especially if you try not to stuff a keyword in there a bunch of times, but instead use different words when you come back to a concept, you'll come up for searches without having to anticipate and plan for them.
Example: I have a page with the title " Star Trails, Zion National Park" and an h1 with the same text. Every month, that page comes up about a dozen times with people searching for "Star of Zion." The word "of" happens to appear a few times in the content ... it's one of those words you almost can't write a page without using. Anyway, I wouldn't have thought to optimize for that phrase, it doesn't describe my page that well, and I think the people searching for it are either religious or anti-Semitic. Maybe I'm wrong. Anyway, if you add up all the search phrases people find me with in one stack for ones I targeted and another for surprises, the second column is going to outweigh the first. |
