SEO Success for my company

**theandystratton** · 10-29-2007, 11:12 PM

So, two years ago, SEO was a new buzz word to me, and a pipe dream. Number one on Google meant learning some kind of black art.

Luckily, a previous employer who was eager to get great rankings, sent me to an SEO conference. Unfortunately for them, my success story lies with my current employer.

COMPASS Information systems (compassinfo.net), a government IT contractor and my employer, has begun to offer training in the form of prepaid courseware (or computer-based training) and real life classes.

I developed a new website specifically for the new training division, which actually has it's own separate office space: training.compassinfo.net

By doing some tricks of the trade with regards to keyword research, content development, some well planned information architecture, and a moderate amount of inbound and internal link building (all non-paid, mind you), I was able to transform the training site into a Google page 1 position 1 monster for our target terms.

Currently, you find our company within the first 5 links on the Google search results page for the term "prepaid courseware," our target. This primary targeted term is also earning:

Page 1, positions 1-4 in Live.com search
Page 1, positions 1 and 2 on Yahoo! search
Page 1, position 3 on Ask.com search (position 1 and 2 are the training-classes.com profile for COMPASS, which still point potential customers to us!)

We're also ranking great for terms like "prepaid excel training", "prepaid oracle courseware"... we're usually Page 1 on Google for almost anything "prepaid (software|it product|os) (courseware|training)."

Aside from this, we've had a BOOM in traffic, from almost nothing on our website to over 300 unique visitors (1300+ pageviews) a month. This increased traffic has led to a massive increase in both online and telephone leads from across the nation, not just local!

At one point, some link building led a user to us for customized training for SEO in Maryland. From this cold lead alone we generated $1000 in revenue.

The SEO with this site has been a great success, and I'm eager to continue learning and growing more sites.

Thanks!

Andy Stratton, COMPASS Information Systems

P.S. I haven't posted 15 posts yet, so URLs are all text-only. Sorry!

**LeeD** · 10-31-2007, 11:20 AM

Very nice work and congrats on the success story!

**robtencer** · 11-01-2007, 03:34 AM

how many sites do you currently have?

rob

**theandystratton** · 11-02-2007, 10:28 AM

At work we have 3 that we run for our company (all on the same domain, just different subdomains: www, blog, training). and a couple we do for clients.

I personally also maintain 2 other sites with SEO focus, one is just starting, and I have a load of other sites I manage as a freelance developer.

**jhmoneymaking** · 03-23-2008, 03:24 AM

mmm very inspiring. ice story man

**farishussain** · 07-20-2008, 04:29 PM

Nice story man .

**francis84** · 08-14-2008, 10:16 PM

Its good to see that you became successful in this field (SEO).
I love SEO world, and im stilll continue to prove that i'm really belong here!

**diverg** · 10:34 AM

Quote:

Originally Posted by theandystratton

Aside from this, we've had a BOOM in traffic, from almost nothing on our website to over 300 unique visitors (1300+ pageviews) a month.

300 unique visitors a month for a website in first 5 Google results is very low.. Maybe, your keywords are not as good, or you can try more effective ones. Anyway, keep up the good work!

**Providence** · 09-07-2008, 07:39 AM

I agree that it's quite low.

Better keyword research maybe? I'm really not the expert :|

**TeewhY** · 09-09-2008, 08:37 AM

so how many site's do you have?
300 unique visitor i think that's a pretty low number
so you are just a small company?