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"Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online"
By Brandon Wirtz
I found that to be a very informative book as far as the terminology and basic understandings of what SEM is all about.
I don't think there's a magic book out there, where you will become a guru overnight, at the end of the day read as much as you can online, and learn from experience.
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