Making money from Santa! How it all happened!

**jinglebells** · 11-02-2009, 10:29 AM

Well guys I have personally been like most of you but let me share my story.

I ran a BBS (Hope some of you are old enough to remember what they were) before the internet came out and was amazed by the potential that the Internet had but I could never find the right niche. I've helped develop a few open sourced online games that never really panned out. I have ran numerous forums, as popular as some of them were it never really brought in the income I was looking for. So I never could quit my day job if you know what I mean.

Then one day I was surfing around and found out about people ordering letters from Santa. We tried this for the first time in 2005 and using Google Adwords we actually did about $20,000 in orders and made about $9,000 in profit in just 2 months. I figured I was finally on to something.

After tweaking this a couple years in 2007 we finally made a huge impact with $57,000 in orders and $29,000 in profit in just Nov-Dec. WOW!! I was impressed.

So now we have affiliates working for us, driving traffic along with Google and this year we expect to do almost $100,000 in sales over the next 2 months.

So after years of searching I found my niche. That's what is takes guys and girls. Just finding a non-mainstream niche and running with it. You'll never get rich selling what everyone else has, find something unique and make it something that the customer wants and make it as unique as possible.

You can check out our website and tell us what you think, we run the business out of our home with low overhead and make good money out of it.

http://www.santasofficialnorthpolemail.com

Regards,

William

**Clarence_82** · 11-02-2009, 02:04 PM

Thank you for this story! It is very inspiring. Congratulations to you as well.

**romy** · 11-05-2009, 11:02 PM

William,

I'd heard about your story already. And it's great to "bump" into the creator of such an original and profitable online business. Good for you!

Thanks for sharing your story,

-Romy

**jinglebells** · 01:38 AM

Great to meet you Romy! I appreciate the compliment.

One of the keys we have found to continued success is your affiliates. That's why we send them out a daily sales report for the entire site. Whats selling, whats not. How other top affiliates are driving traffic, etc. I even include a message from me each morning. That makes everyone feel like part of the team. Which we all are.

Most importantly is Pay them weekly and Pay them promptly. It doesn't matter how small the amount. Deal with each one of your affiliates on a one on one basis. It keeps everyone happy and in the loop. That's why we would never use an affiliate service and we keep everything in house. We don't want our sales force going through a middleman. We are the ones that pay them, so we want them to deal with us directly.

Its one of our keys to success! We will have over 100 affiliates sign up in the next two weeks wanting to get in on the action and we will deal with each on a one on one basis.

Treat others as you want to be treated and you all win!

Hope this inspires others as it inspires us.

**RobK** · 11-16-2009, 01:12 PM

That's pretty sensational, good luck this year!