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I personally think that the days of spreading links thin over 1000s of pages are coming to an end. It's been far too many years that people have RELIED on the glib adage "content is king". Feudal systems always break down anyway. It is definitely inefficient and wrong that a guy like me simply has to post 1000 mindless (but well-acted) 30 second posts on forums to pick up a fast 50 quid from a pay-for-performance network. Producing content just to draw traffic is absolutely NOT the real and genuinely powerful way to monetize online information.
Obviously it'll still carry on for a while, I'm sure. But in the end, not so far down the line from now, I am certain the method will become redundant. Of course at the same time as that happening I suspect changes will have to take place which radically alter the way as much as 80% of the worldwide web is treated. After all, we all know, as webmasters, that even after you exclude all the porn, as much as half of the web is pure pure spam made by people who don't really care about the internet or computers but are just profiteers, the next bunch of people to be self-shafted by greed. And then on top of that the other half is saturated with amateurism. I think that by 2020, only 20% of the present internet will be "left" - i.e. internet users will be given much more efficient tools for search and browsing pages and the tools will enable US, the developers, the programmers, the search builders, the web-creators, to just wipe out that 80% of pure unadulterated greedy nonsense.
So the moral is - do a legitimate business on the web, or don't do one at all... otherwise you'll just end up in the poor house.
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