Hey all. Recently I've been itching to start a new forum and the topic I want to do is World of Warcraft. I came across WoW World of Warcraft Forum - Powered by vBulletin and it was a dormant forum and thats a great domain name so I decided to send the owner an email.

After he said that he would entertain offers I asked him what was currently invested in the site that he had mentioned. He said that he'd consider the domain $500 but said he believes its retail is double that, and he said the vBulletin and custom skin was $1000 for a total of $1500 invested. I find it hard to believe he spend $800+ for that skin. My main interest is the domain so I'm not sure if he would be willing to only part with that or if its everything or nothing (I'm assuming its the latter).

The forum is #4 in google for "world of warcraft forum" and 7 for "world of warcraft forums". He has done no promotion, all organic or type-in traffic. From September to December it got about 2,000 uniques per month and each month before that was less.

I know the first to make an offer is usually the loser but he says he wants me to make him an offer now that I know his level of investment. My budget is pretty limited but I also see huge potential with this domain. Any advice is appreciated!

You can come up with several versions of this domain name and rank as high as this forum in no time.

Yap. The money can be better spend. Think harder for a another domain name and you might be better off. Also the current domain may have some liability that you cannot see.

Perhaps. I was brainstorming with a fellow WoW friend last the other night for a name and didn't come up with much that was available, especially for dot coms. I would definitely rather not spend this much on a domain so I'll try to come up with something nearly as good but we'll see. Thanks for the advice. Any other advice is still welcome.

I would agree that without doubt, the real value of this site at present is in its domain name. Having said that, the statistics are showing 69 active members, so by purchasing the site outright you will have a headstart when it comes to attracting traffic and encouraging interaction.

I wouldn't pay $500 for that site. it's dead. might as well start your own.

but there's a reason why its dead.... there's 21312431244123 wow clan sites out there already