Offline Marketing Tycoon

**Pointfrenzy** · 06-01-2012, 10:56 AM

Has anyone tried marketing with T-shirts and Stickers?
Anybody have anything to share about how effective that was. I am really curious.

**chrishirst** · 06-01-2012, 02:42 PM

Depends on what you are selling.

But it works okay for Nike, O'Neill, Cigarette companies (T-shirts aren't banned advertising), Coca Cola, just about any "sportswear" company you can think of, Musicians, etc. etc. etc.

**Jim Gillum** · 06-01-2012, 05:05 PM

Used that method and won a couple of elections...
So did a couple of presidents.....

**daniel1024** · 06-03-2012, 04:05 AM

Quote:

Originally Posted by Jim Gillum

Used that method and won a couple of elections...
So did a couple of presidents.....

I agree with Jim, T-shirts and stickers are most often used in politics.

I'll try to add my own insights:

Advantages

1. Ownership. Provided that the shirt is not too cheeky or downright embarrassing to wear, the owner will most likely wear it often until it gets worn out. Here, I see people wear shirts of politicians that are even long dead. It's kinda weird but you know. Unlike brochures, leaflets - shirts actually has an advertisement utility that's immediately realized when the person wearing it goes around town. It's like you recruited your own walking billboard.

2. Repetition. They'll wear it again and again

3. Value. Some of my shirts were given to me by other people. To this day, I remember their names.

4. Brand loyalty. Use the right type of cloth, for the right demographic and the t-shirt wearer will love that shirt. Ever love a shirt yourself? Why? I know I have. I used to have a lumber shop tshirt given to me by my grandparents and it's very very comfortable. Wore it til it became too thin.

5. De Facto Brand Ambassadors The shirt wearer becomes official brand ambassadors and if they are known socially as trend setters - it could catch on.

Disadvantages

1. The Tshirt Wearer is a De Facto Brand Ambassador. Watch the news, some random dude gets busted for selling joint on TV. He covers his face with his palms - but not his shirt. Of course logically your brand is irrelevant to the crime. But still it has a net negative effect. Like, the people who like your brand are pushers... or something like that

2. Costly Sure you could get cheap shirts, but that sort of defeats the purpose of giving something of value away.

3. Limited demography If you have the budget to send these shirts around the world, you would most likely be constrained to giving it away to people who are close to you - socially or geographically.

But hey, if your business is local, tshirts are great!

**Jim Gillum** · 06-04-2012, 09:29 AM

T-shirts can be hazardous..

In the 80's....we caught a bank robber by tracking down his shirt from the bank photo....about 75 miles away.....

**daniel1024** · 06-04-2012, 10:49 PM

Quote:

Originally Posted by Jim Gillum

T-shirts can be hazardous..

In the 80's....we caught a bank robber by tracking down his shirt from the bank photo....about 75 miles away.....

I take it that you are a former law enforcement officer or bank security?

**chrishirst** · 06-05-2012, 05:41 AM

Quote:

Originally Posted by daniel1024

I take it that you are a former law enforcement officer?

What was it that gave it away

**daniel1024** · 06-05-2012, 05:51 AM

Quote:

Originally Posted by chrishirst

What was it that gave it away

Without confirmation, I'm still just guessing.

To answer the question though, "the avatar" which looks like an old policeman and the use of the word "we" in the sentence.

Quote:

In the 80's....we caught a bank robber by tracking down his shirt from the bank photo....about 75 miles away.....

Of course, another assumption I can make is that he was either batman or a vigilante back in the 80's.

That or he expresses great association with the things he watches on TV. So when he sees a show on TV about catching the bad guys, he feels that "he" is also a part of the show.

**Jim Gillum** · 06-05-2012, 10:26 AM

Sport fisherman..........

Hobby bank robber catcher....

))

Started in the cop business in the 60's.....

**daniel1024** · 06-06-2012, 03:05 AM

Quote:

Originally Posted by Jim Gillum

Sport fisherman..........

Hobby bank robber catcher....

))

Started in the cop business in the 60's.....

Nice to be of your acquaintance.

It's good to know that the community here is very diverse.

**Jerrickyeoh** · 07-26-2012, 02:57 AM

Yeah. we use T-shirt in lot of ways.
We giving out lot when having event so every participant able to remember you . No matter where they wear even as pajamas , it still useful if they wear it .
Beside that we also use as giveaway in Facebook contest.
When you use offline marketing distributor they can actually wear your shirt and distribute your flyers and so on.

**jewelraz** · 08:57 AM

I am not sure about it. I have watched a movie yesterday named "Any Questions For Ben (2012)" in that movie Ben said "Branding through T-Shirts" is old idea. We should think something new. We should reinvent something, redesign something or reintroduce something with new look... I believe what he said.

**chrishirst** · 08-18-2012, 11:09 AM

Quote:

Originally Posted by jewelraz

I am not sure about it. I have watched a movie yesterday named "Any Questions For Ben (2012)" in that movie Ben said "Branding through T-Shirts" is old idea. We should think something new. We should reinvent something, redesign something or reintroduce something with new look... I believe what he said.

Never heard of Ben and I have no idea why "his" advice should be better than what you can see on any main street of any town or city in any country in any part the world.

Why do fashion houses have a logo or a "name" on ALL their products?

Why does any sports team or club sell shirts with their name (and their "sponsors") on?

Why do companies spend millions on sponsoring teams to get their name on the players strip and the fan shirts etc?

Why do "pop" groups have clothing and "merchandise" with their name on?

Why do shops have staff uniforms with their name on?

Why do maintenance companies provide work attire with their name plastered all over it?

Why do companies have a "corporate livery" on their vehicles?

I would suggest that you and "Ben" need to take a look at the real world and if it so "old hat" why do Nike still produce and sell "baseball" caps?

**Jim Gillum** · 08-19-2012, 05:35 AM

Some times the "old" methods...become the "new" methods....

Hence...research......
What worked 50 years ago may still work today...or work again.....
And to some appear as "new"...

)))

**EvaAllison** · 08-24-2012, 09:43 AM

Even though some people think that tshrts and sticker are old methods of promoting product, they can be effective at times. They act as vehicles of promotion to your company. When you give a tshrt or a sticker to a loyal customer, not only will he be happy and remain loyal, but also it acts as a awareness promotional campaign and promote your products when he wears it.

**Benmoore47** · 09-20-2012, 06:38 AM

Depending on the products you are selling. T shirts are effective when you are marketing a product signature.

**TWD** · 09-21-2012, 01:25 AM

Personally I wouldn't wear a T-Shirt that was just blatant advertising.

If it incorporated something witty or clever I might consider it.
e.g. "Harley Davidson - Grow old disgracefully"

**Benmoore47** · 09-21-2012, 04:47 AM

But in my own view, T shirt having Google and reddit print is what I like most.

**ValueCoder** · 10-08-2012, 09:25 AM

Tshirts are too expensive, but people are more likely to take and wear them.

Stickers are good because they're cheap and you can get tons printed for as little as $100! If you craft a good design with your URL, you might also get people using them on backpacks and other signage they'll take around with them. Not sure how the conversion of URLS on stickers works out - would imagine it would be <1% of people

**webmadeez** · 11-13-2012, 12:36 PM

Definitely depends on your industry. In the startup world, t-shirts are amazing for brand recognition. That 'classy' startup shirt under the blazer is eye catching for all, good and bad. I remember wearing my previous companies shirt at a business expo and had so many people staring at it. The front said, "CREATE AWESOME easywebcontent.com" and the back it had a small logo on the left shoulder that said, "Tap That" a way to interact with people standing behind you. To this day, I always enjoy wearing the t-shirt.