Originally Posted by Jim Gillum
Used that method and won a couple of elections...
So did a couple of presidents.....
I agree with Jim, T-shirts and stickers are most often used in politics.
I'll try to add my own insights:
Provided that the shirt is not too cheeky or downright embarrassing to wear, the owner will most likely wear it often until it gets worn out. Here, I see people wear shirts of politicians that are even long dead. It's kinda weird but you know. Unlike brochures, leaflets - shirts actually has an advertisement utility that's immediately realized when the person wearing it goes around town. It's like you recruited your own walking billboard.
They'll wear it again and again
Some of my shirts were given to me by other people. To this day, I remember their names.
4. Brand loyalty.
Use the right type of cloth, for the right demographic and the t-shirt wearer will love that shirt. Ever love a shirt yourself? Why? I know I have. I used to have a lumber shop tshirt given to me by my grandparents and it's very very comfortable. Wore it til it became too thin.
5. De Facto Brand Ambassadors
The shirt wearer becomes official brand ambassadors and if they are known socially as trend setters - it could catch on.
1. The Tshirt Wearer is a De Facto Brand Ambassador.
Watch the news, some random dude gets busted for selling joint on TV. He covers his face with his palms - but not his shirt. Of course logically your brand is irrelevant to the crime. But still it has a net negative effect. Like, the people who like your brand are pushers... or something like that
Sure you could get cheap shirts, but that sort of defeats the purpose of giving something of value away.
3. Limited demography
If you have the budget to send these shirts around the world, you would most likely be constrained to giving it away to people who are close to you - socially or geographically.
But hey, if your business is local, tshirts are great!