This kind of marketing only works for some marketplaces and products.
If you hope to promote your "SEO services" or "Website design" and such like, you will be very disappointed with results.
But if you are promoting consmer led products, especially ones that are "cool" or "trendy", such as clothes, mobile (cell) phones etc and have a marketing budget that allows you to produce "give-aways" branded t-shirts, branded phone cases, maybe branded jackets as prizes and you have your marketing team highly visible in branded uniforms it can be immensely successful.
However it is NOT something that can be done on the cheapskate or zero budget many of you have for marketing.
As I keep posting, if you have no money or very little money to start with you are NOT going to make much more than that or it will take you a long time.
The dotcom millionaire time was twenty years ago and that has been and gone.
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?