Certainly BUT they all have specific OFFLINE campaigns aimed at individual countries, and they do NOT run the same campaign in every country.
Their advertising campaigns are targeted to the people, the culture and the language of the people in that particular country.
If your website sells a product that has global appeal or sales potential why should you NOT use all manner of advertising, global, local, online and offline?
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?