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OK, a little update. I printed up some bumper stickers. They're like half size, 4"x5" with the company logo and the URL on them. I went the other day to an area near a local university since that crowd is right in my demographic and put a bunch of the stickers out. Put them on street signs, in the parking lots of some of the bars, etc. From checking Google Analytics, I wasn't getting any traffic from that area before, now I am, and quite a bit too. It's a pain in the butt and a lot of running around but it seems to have a payoff. I ran the numbers and of the stickers I put out and my cost was about $5.25 (not including gas to drive over there or my time). With the traffic I'm getting from it there's no way I would have gotten that from traditional advertising. Tonight I'm hitting another area to try it there. I'll let you know how it goes.
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