Meta tags may not help you rank higher, but the meta description is used by the search engines when your site is listed. The meta description is usually displayed as the description of the page that is listed. I have experienced the same issue as you when it comes to using master pages. I don't really like maintaining the meta keywords and descriptions in the code. I finally sovled the problem by extending the @Page directive so that you can add meta tags to @Page. I wrote this up on code project. Take a look, I think you will like this solution.
http://www.codeproject.com/useritems/PageTags.asp
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