What type of monetization will do better?

**gonico** · 09-27-2009, 10:53 PM

Hi guys! Im new around here.

I'm interested in developing some high paying keywords. What type of ads will make more money? I will do a lot of SEO work so that's not a problem.

Any tips will be of great value

**Dracul** · 01:05 AM

Gonico,

Here is something I found from http://www.thesitewizard.com that I believe addresses your question:

1. Pay Per Impression (CPM)

Here, you are paid according to the number of times the advertiser's banner is displayed on your site. The amount you earn is typically calculated based on the number of thousand impressions of the banner (impressions = number of times the banner is displayed), often abbreviated CPM (cost per thousand, with the M being the Latin numeral for thousand). That is, $5 CPM means that you get paid $5 for 1,000 displays of the banner. In general, the amount paid is usually small, but it is easy to earn since every time a visitor loads the page, you earn. This is known as a "high conversion rate". Needless to say, this method will allow you to automatically earn more if your site attracts a lot of visitors.

2. Pay Per Click (PPC)

When you are paid per click, you are only paid when visitors click the advertiser's banner on your site. The amount paid is usually higher than the pay per impression scheme. Whether you get a high conversion rate here depends on the banner (whether it attracts people to click it), although in general, it has a higher conversion rate than the pay per sale method. A high traffic site will probably enjoy a higher click rate than a lower traffic site, although you will probably get better results if your banners are carefully selected to suit the target audience of your site.

3. Pay Per Sale or Lead

While you will probably get the highest payment rates with this method, it has the lowest conversion rate of the three schemes. You will only earn if your visitors click through the banner and either purchase an item from the advertiser or take some other prescribed action (eg, sign up for a service). Like the Pay Per Click method, you get much better results if you carefully select your advertisers to suit the target audience of your site.

Based on this information, I would opt for a Pay Per Impression (CPM) scheme as this sounds the most viable.

**Bannaz** · 10-04-2009, 06:46 AM

The highest paying keywords are the industries with the biggest profit margins. These industries are the ones who are able to bid such high amounts per click.

One industry that springs to mind is "finance". But remember, going for the highest paying keywords isn't always the best idea as you will have stiff competition. A lot of people are trying to do exactly the same thing.

My advice would be to choose an area that is as untouched as popular, become the best at it and you will get the rewards you're after.

**johnch** · 10-07-2009, 05:49 AM

In my opinion, pay per clicks ads work best for a lot of people. But sometimes, it depends on the niche of your site. You could try amazon as well.

**mrandrei** · 10-08-2009, 02:47 AM

Based on my experience, pay per click pays well. Adsense offers that type of monetization. But you need to make a very popular site to enjoy good earnings.