How to Monetize a Real Estate Domain?

**chris401** · 05-20-2007, 03:26 AM

This came up when thinking about building a website for a local relator.

I could buy a domain with all my local based keywords, build a site seo optimized and whatever on my own, but what do I do with the traffic.

Any ideas on how to work a lead sales exchange with local realtors? or an ad space arrangement to promote some of the real estate they currently have on the market?

I am so out of my element beyond building simple websites and getting them ranked well its beyond comprehension.

**handsome rob** · 05-21-2007, 10:03 AM

Selling leads is one option, but you have to understand that real estate agents are mostly not seasoned business professionals and are anything but tech/web-savvy. Most people with real estate domains just go the PPC route, unless there is an affiliate offer available that matches the locale of their domain. That's more for vacation/timeshare type stuff though.

My clients in the real estate industry get a lot of traffic from parking pages, even after I turn off their content network ads (thanks, Yahoo Domain Match). Real estate domains, sadly, are great springboards for parking/MFA-ing and using shady methods to drive traffic to those pages. Since most real estate people are not web-savvy, many of them don't realize they're paying for all kinds of crap traffic and, if they did know, wouldn't know how to effectively combat it.