Jason it might just be an alt attribute on the image.
<img src="path to image" alt="Some descriptive text" />
There's also a title attribute you can use on images and other html elements. If all you're seeing is a single line of text it's probably just the alt attribute. Check the source of the page and look for that image to see if alt="" was added to the image.
True the alt attribute won't appear on mouseover in Firefox by default, but you can change settings so it does. You're right though that it may be the title attribute instead.