Originally Posted by jelebiby
In Web analytics an exit page is a Web page that readers leave your Web site from. Generally it is interpreted in Web analytics as a page where readers didn't find what they were looking for and so went elsewhere. It is important to evaluate exit pages to determine how you can improve your site and make it more valuable to your readers.
The "exit page" means nothing at all with knowing the action the visitor took to leave that URL.
They may have taken your "call to action" route, and gone to the affiliated URL to make a purchase.
The may have left via an advert. etc. etc.
All the "buzz phrases" from analytic systems are meaningless without the context of the user actions.
Should you be concerned if the most used "exit page" was your "checkout" URL?
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