I am a new member in this post.
All of us are well known the word Internet marketing.
There are two fundamental things that we have keep in our mind about a website that
1.How the visitor see
2.How the search engine see
For the visitors the website must be:
1.User friendly interface.
2.Purpose of website and USP must clear.
3.Contact information must be easily accessible.
For the search engine:
1.Keyword analysis and optimal keywords selection
2.Website Performance monitoring.
3.Onsite Optimisation(Website content and code optimization)
4.Offsite Optimization(Increase the links to the website)