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Instead of needing new ideas, why not opt for "new content" - something worth linking to. If its unique, quality and relevant to your niche, it would surely pay off once other sites link to it naturally.
Social Media is a good venue to get traffic from (as long as theyr are targeted) but they don't add any benefits SEO-wise as most are nofollow. If any value, it adds to diversity of your link profile - and that's about it.
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