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We have all seen them, some form of verification seal letting our customer know that our website is secure, but do they work?
What started all my research and interest in a security seal was a call I got from hacker safe telling me they will give me a free 90 day trial, I was interested until I learned that I have to pay for it? what is that if I have to pay for a free trial, then it's not a free trial! the way it works is if your not happy after 90 days then they will refund the money at $150 a month I decided not to take a $450 gamble. I was so upset about the fake free trial that I went online and starting doing my own research I found other companies offering similar services, one called ShopperScanned, one called Verisign, and one called Thawte. Since I already have a secure server from my ISP I skipped verisign and thawte seals, they seemed to be selling a secure server to go with the seal and looked to be a bit more complicated than the others so I compared hacker safe to ShopperScanned. As for services they are both fairly similar, as for free trials well, ShopperScanned only offered me a 60 day free trial, as opposed to hacker safe's 90 days, but at least I didnt have to pay for it in advance. Since I didnt have to pay anything or commit to anything I decided to try it for the free 60 days. I have to tell other webmasters that for me at least it did work not by 15% but I calculated that my sales had increased 8.5% (took about 1/2 month to start seeing a difference) Upon the end of the 60 days they sent an email and called me of course wanting to sign me up, I liked the fact that they were not as pushy as hacker safe was (anyone who has ever dealt with hacker safe will know what I mean) and the cost of their service was much less so I did end up signing up. I dont know if it will work for other webmasters but sharing our experiences is what this discussion board is all about.
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