AWstats is a great source for tracking stats. Will show you each referrer and how many hits you got from that specific link. I have even seen a referrer from emails and otherwise "locked" sources... so there is definitely a lot of ways you can do it.
Sometimes if you want to track specific links... i.e. individual stats from different campaigns... you can use links like http://yourhost.com/?id=1234 or any variation and log that data in many ways. This is more typically used for affiliate links to credit the respective accounts.
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