Naming your newsletter is probably one of the more important things you can do as you begin deploying a newsletter campaign so be sure to think it through before choosing a name for your newsletter. Here are some things to consider along the way.
Brainstorm A List
Come up with a working list of names that might be right for you. Get this list as large as possible, but think of at least 25. Don't filter yourself, just
write every name that comes to mind, no matter how bad you know it is (you can always cross it out later), just write it down.
Ideas For Names
A.Your Niche - this is one of the most common ones, what is your little niche?
- Golf Tip Insider
- Sports Bra Enthusiast
- Link Builders 101
B.Your Target Audience - who you are trying to reach is an important factor. The more professional an audience, ie, scientists, doctors, etc., the more professional sounding your newsletter should be and will often have the word 'newsletter' in it. Inversely, the more relaxed your content, the more playful your name should be. For the latter audience try to come up with a catchy name that involves a pun. People love a good pun. Or put an 'O' at the end of anything.
C.A Bunch Of Synonyms For:
Speed Accuracy
Content
express
Truth
Bytes,bits,megabytes
comet
witness
news
racer
spectator
tips
speedy
reporter
resource
caller
authentic
advisor
telegraph
careful
lines
web
close
communication
telephone
concrete
telecast
stealth
correct
telegram
eclipse
defined
network
action
definite
press
gig gigahertz
analyst
flyer
runner
inquisitor
copy
agile
investigator
release
beacon
number cruncher
lowdown
blue streak
examiner
message
breakneck
auditor
broadcast
brisk
reckoner
bulletin
chop chop
verity
announcement
dashing
veracity
dispatch
digital
invention
hot wire
double time
devotion
publication
electric
original
program
expeditious
pure
statement
expeditive
veritable
narrative
deft
run-down
flash
methodical
chronicle
fleet
meticulous
tale
flying
unerring
story
hair-trigger
unmistakable
opinion
hasty
note
hot
version
hurried
handout
hypersonic
detail
lickety split
recital
crazy
wire
mad
summary
mercurial
declaration
meteor
scoop
nimble
proclamation
PDQ
digest
posthaste
outline
presto
word
pronto
buzz
quick
rumble
racing
chatter
rapid
murmur
ready
whisper
screamin'
rumor
snappy
conversation
speedball
grapevine
swift
earful
velocious
prating
winged
trends
updates
Refine Your List
You should have a few names by now. Start to cross out the ones that are definite no's. Keep in mind that shorter names are better because they are easier to remember. The fewer the words, the more punch it has. Now that you know the feel you are going for, come up with a few more names. Search ezine directories for names to help with inspiration.
Select The Finalist
Cut your list down to 3 or 4 final names. Ask for advice on a forum, or ask your friends and family which they like the best.
Choose The Darn Name Already
There you go, you have a newsletter name.
