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For Digg, that's what I usually do. Of course you could also get more interactive if you want traffic directly from there. I don't really have much advice on that though.
And for Twitter, you can ask questions, Retweet other people's posts, and reply to their posts. And from time to time, you can post something about your company, especially if you have an update about it. Just make sure to make it seem genuine and don't do it too often. Over time, you'll definitely get the feel for it.
-Danielle
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