Quote:
Originally Posted by SpotZero
I'd get an online video produced for the product/service and market through social media. Sounds simple enough, but the depth comes in creative concept and target outreach. The beauty of an online video is that it can live on the web forever providing advertising well after your budget is spent.
Best,
-SpotZero
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I'd probably go with this option as well.
Youtube at the moment is like "the second internet".
If I am looking for something I will do a search through Google of course.
But I will often do a secondary search just through YouTube results.
You'd be surprised how many small companies do well in YouTube rankings simply because they have interesting, compelling content.
If the product didnt lend itself to video (or if there were money left over) I would hire somebody to do some interesting and original research and post that onto my blog site.
Matt Cutts gives the example of a small company that hired a team of people to get a list of the top 100 contributors on Twitter and ask the team to rank the top 5 adjectives that describe that person based on the content of their tweets. For example Matt himself was in the top 100 and his adjectives were "intelligent, cute, boring, something, something".
Anyway, they posted these results onto a blog and that companys hit traffic went through the roof.
All because they took the time to generate original and interesting content.
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