Please explain how?

It's always good to keep in touch with your users. So you could use email marketing to display a new promotion or tell the user to go back to your website for some other reason.

Yes always good. But remember sending unauthorised mail to an unknown person is a spam. Otherwise plan properly and do, it will work.

Email campaign still one of the best way of staying connected to the existing users.

Conversion rate is about 0.00001%. So you need to send e-mails to literally millions...

Originally Posted by carlyc

Please explain how?

Yes, I'm a big believer in promoting a business through email marketing.

You can use e-mail marketing for product promotion, e-mail marketing for newsletters and e-mail marketing to get in touch with your readers.

Originally Posted by pates11380

Conversion rate is about 0.00001%. So you need to send e-mails to literally millions...

That is not true.
It all depends on your contact list, how you built it etc...

Originally Posted by carlyc

Please explain how?

E-mail marketing are:
- fast (one click, sent to thousands)
- inexpensive (avoid posting fees)
- They allow you to stay in touch with your customers (getting a new customer is 10times more expensive than keeping one)
- it increases your reputation (considering your e-mail blast is relevant and full of useful information)
- you can track results easily (who opened it, who clicked on it, how many people reported it as spam, how many people opted-out...)
- Studies show that people read an e-mail marketing way more than a classic mail spam

The main point you have to remember is that you have to build your contact list carefully because don't you hate those company that send you spam? Do you want your company to be viewed like that?
If the contact list is build legitimately and the content is relevant, then it's a great tool to promote your business, inform your clients about discount/special offers, events, news and so on...

Hope it helps...

Great thread,

Email Marketing means to distribute one’s marketing message via email. The advertiser pushes the message to its public, as opposed to a website that waits for customers to come in.

Email marketing is another type of advertising strategy that can be used in order to advertise products and services that are offered online. Marketers that focus on this type of marketing will create an email that may talk about a particular subject or one that advertises certain things. When concluding the email, a call to action is included in order to inform the reader of the next step. This is a very popular marketing strategy.

Of course email marketing is effective. Why else would everyone be doing it and talking about it. To be successful, you need to define your objectives, be very targetted, have a compelling offer/message, make sure that your landing pages are targetted for that particular email marketing campaign, make sure you can measure your results, and have a clean optin list. Good luck.

Can anyone advise/recommend the pros and cons between email marketing software that you run from your server, like Auto response plus, or a paid service like Aweber or GetResponse.

I have had advice about Aweber being really good, but they've become quite expensive if you have a big list.

Get response are also supposed to be good. But I don't know much about them.

Also I have been told that Auto Response Plus is a good solution, but that is run from your server. How can you guarantee deliverability, using a script like that?

Any advice would be great.

Thanks

Yes email marketing works if you target the right customers. Just don't spam and you'll be all good

Bruno

I will not use email marketing because I despise spam.

I will not use email marketing because I despise spam.

Even I have the same opinion.....

yes just make sure its your own list or a jv

I think NON-Spam permission based email marketing is good.
Tying in email marketing with SEO and PPC gets the message home and verifies that your a legitimate marketing of the brand.

Thanks for your response guys...

Email marketing will be the best one as long as all members belong to us and not purchased from any other sources.

Email marketing is a fabulous way to make money assuming you do it correctly. I suggest writing an ebook and using it as a gift to promote a newsletter, and within the newsletter you can sell advertising space, include affiliate links, etc.

Email marketing is a good method for marketing. But the problem is its spam. If you can build up a community who are interested in your mails then definitely its a great marketing method.