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Here's something to think about. For any e-commerce site, there's a simple formula for determining the amount of sales (and therefore money) that you can make.
Unique Visitors * Conversion Rate = Sales
The mistake I think most newbie marketers make (myself included) is to focus too much on the first part of that equasion. True, you need SOME traffic if you're ever going to sell a thing, but once you do get a little traffic to work with, your CONVERSION RATE is ever more important.
Here's why:
Your conversion rate remains static unless you specifically work on it by increasing your website's usability, improving your sales letter, etc. No amount of traffic will have any affect on your conversion rate.
To get say, 10% more visitors to your site, you'd have to spend WELL over 10% more in your marketing budget (assuming traditional traffic generating techniques and advertising.)
Compare that to focussing on improving your conversion rate. That costs you nothing but research and time. However, an increased conversion rate CAN actually increase unique visitors. One way is by making a return customer out of an initial sale. Another is by positive word of mouth from your satisfied customers.
Here's the best part:
By increasing your conversion rate, you make more money per visitor. That means your marketing budget gets a higher return for EVERY dollar you spend.
So, take my advice and don't spend ALL your time on getting traffic. That should be only 33% of your efforts. If you spend the other 66% of your efforts in maximizing that conversion rate, you'll see your online profits grow ever larger.
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