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Well, anyone who uses the internet a lot tends to just blank them out. Depending on the types of ads. If it's a "hey you just read this article on X, why not try Y?" kind of ad, I don't see many trends in blindness. But your typical "I'll just stick my adsense on the right column and pray someone clicks it" approach is obviously ignored by most people who recognise it as such.
Targeted ads are less likely to be ignored, by all demographics, ads should be helping other people, otherwise they won't click on them
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