I run about five blogs and I will be adding a few more in the next couple months. I run them all in a blog network under My Net Weblogs. I do this so I can consolidate my advertising and such.

Eventually I want to add forums, newsletters and hopefully netcasts - some as part of my blogs and others independent of the blogs. I also may add non-blog web sites as well.

My question is . . . does running my blogs/sites under the My Net Weblogs banner help or hurt my business and its potential. Would it be advisable to run it under a different name to reflect the (eventual) diversity of content? I was thinking My Net Media (but the domain is taken) or My Net Publishing. Obviously with mynetmedia.com being taken that leaves My Net Publishing as the front runner. Would My Net Publishing better represent my content network?

Another thing to think about is the recent shift of companies away from the blogosphere. Syntagma Media has made a huge effort to move away from being a blog network to a web magazine. And more recently b5 media just got funding and in the press release they refer to the company as a "global new media network".

I know this seems trivial since my venture is so young, but I feel branding is very important and I would rather get it in line with my direction now then have to change it half way into the game so to speak.

Any feedback or suggestions would be helpful.

Thank you.

I can't see how it can do anything but help it. Being part of a network adds credentials to your blog. The main concern from bloggers is that the blogger who is giving them financial advice is actually jimmy the fourteen year old wunderkid. So being in a network helps build confidence.

Now if your blog is all about anarchy and anti-establishment... then you might have a problem.

-- Phineas

I agree, I got the network thing down. My question is should I run it all under My Net Weblogs or My Net Publishing as the company name?

Oh! My bad.

I think that you can run it as you are under Weblogs and then if you expand further than run Publishing as a quasi-subsidiary/thingy with Weblogs.

-- Phineas