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on a purely pragmatic level, all this social marketing (and no differently, forum marketing) is not much of an alternative to search marketing if you are trying to avoid reliance on transient systems
word of mouth, getting your actual friends to spread it around, and more... these might be a viable and results-producing alternative? social networks etc is frying pan vs fire type thinking
what else have you suggested?
"links links" "quality content"...
hmm, it's so pre-2008 to see content as something intended for readers rather than Googlebot.
i like the cut of your jib man. but the moment I think about content, right, i start imagining (here's me, i'm so evil) what i can do that is thoroughly 'black hat'... like produce a dozen convincing pieces of rhetoric on how to lose weight, so fat people can sit in their chair and spend hours munching snacks and reading my delightful wisdom, and advertising anything i can to them, from weightwatchers to TESCO! i mean i could shove pics of chocs and food in their faces, right there on the pages they love reading, and with a few clicks some van can turn up with their food (hours later obviously)... that's pretty blackhat, because the content isn't real quality in the real sense of quality as used by, for example, robert pirsig.
but good content... can help me. i have a "Product search engine" aka a product finder. it's got a good heart - programming inside that means it's a marvellous machine and as it grows it'll help a lot of people choose good products, save money, know what's available etc. but all i have is the search engine and keywords.
i could create content that made the site more, that gave it pages which OTHER PEOPLE (forget the robots) may look at and go "cool, i like that" and link to it, or bookmark it, or share it with their friends on whatever the contemporary sharing platform is, be it their email, their text messaging service or some halfwit social site for digging things.
but also that other stuff i called blackhat can easily be excused as only really blackhat in its soul and not in any way that means i can't do it. i have a weightloss domain and the ability to talk a lot of ****e. i recently added some supermarkets to my repertoire of affiliated companies, so if i want to show fat people pictures of chocolate, jesus.. i can.
but it's a lot of work, now that i think about it. all that writing, page production, putting it up, and how do people find it anyway? i could do the blackhat part of the deal, disguise myself as joe ordinary and link to it on forums. i could spread the word myself. but then you're already undermining the real genuine links, because you've preceded them with all manner of phony ****e.
but content for my productfinder... that's 100% whitehat, and a good investment of time if what i believe in is that site as my future main income
reviews of consumer life. comedic, but for a family audience. a more rounded look at the whole sector that the site deals with. that seems to be a wise direction forward. when i get my next carton of cigarettes (which i cannot do my work without) i shall definitely apply that. hope i haven't gabbed too much. but i like this idea. and the thread was lacking in any concrete example of how the cow you proceed to do this great feat of getting 'known' on the web, rather than merely googled, or dugg, or linked.
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