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I'm just starting out and frankly don't really know what to expect, other than it will probably take a good bit of time. Regardless of your approach, make sure you track everything. Have an excel spreadsheet or blog that keeps track of what you did, when you did, and what the results were. Over time, you will see which of your efforts paid off and you can the data refine and guide your future activities. Track, track, track!
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