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Many years ago, I had a web site I ran called "The Cemetery Shop".
One of the things I did was full Celebrity Obituaries.
On each of those pages, I had a midi song playing in the background.
.05% of the 480,000 visiters a year found it annoying, everyone else complimented on how I seemed to match the right song to the person every time.
I just told those who found it annoying to turn off their speakers before visiting the site.
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