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I don't think simply putting some keywords in your site is going to help. The main thing is you're competing against Craigslist, which can't be very easy. It sounds like you let people post job want ads for free (?) which is something CL doesn't do, but if that's the only thing that distinguishes you from them, I don't think any amount of keywords will help.
You probably want to ask around in the AdWords forum, but I think click rates tend to be pretty low. You might need 100 viewers to get a click. ( Or more, or less, I really don't know, and I think it depends on the audience. ) So you want to drive hundreds of thousands of people to your site if you want to make a profit through adsense.
And to do that, you probably need to differentiate yourself from Craigslist by adding more cool stuff they don't have. If you can do that, the site will advertise itself - people will put up a classified for something they're trying to sell, and email the URL to their ten friends saying "forward this to anybody who might want snow-shoes."
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