I have had years of experieance with adwords but still several things puzzle me, i run a online only clothing website and have had campaigns running for quite a while with over 5000 key words and a small amounmt of sucsess...

After learning a huge amount about the way adwords workds and when ads show (mainly from this forums) i decided last week to restructure my whole adwords from scratch, useing a greater number of more spacific key words and campains.

i came across a fe3w questions i need answering while creating the new campains.

1. does adwords recognise plurals as the same key words, so if i have a the key words "jumper" "jumpers" and "jumper's" all running in the same campaing at the same cost per click and all on exact match will they compete against each other or not?

2. After adding a few new campaigns last week i noticed today that my adds are not showing, i did add over 3000 new key words in one day! is it possable to overload adwords and therefore take some time for all you words to be processed ( i know for a fact that some should be showing at there current cpc but they all say "The keyword phrase that you have entered has a low search volume and is not showing any of your ads.") can i continue to add new keywords to my adword account or should i wait till the current keywords are working correctly?

3. all my new key words which are not showing on google serches are getting 1000's of impresions from the google network... does google implement the network coverage before allowing your keywords to show for google serches?

4.what "exactly" is the google network?

thanks for your help in advance and sorry for the poor spelling...

does any one here have the adwords knowalge to help me?

It seems the more keywords you add the less your ads are shown, anyone?

Hi,

1) Plurals and singulars are different for Google Adwords. They´re the same for Yahoo SearchMarketing (Overture) but treated as two different keywords by Google.

2) There must be another reason why your ads are not showing. Google Adwords can handle many more than 3000 new keywords per day. It can be a problem with the creatives, I´m just guessing, but maybe you´re adding some trademarks in the creatives, or something that flags up the filters in Google and push your ads to be reviewed by the editorial tema.

3 and 4) The Google network is basically the sites that show the Google Adsense. It can go independently from the Google Search, but normally if your ads are stopped both the network and the search get stopped at the same time. It might have happened that your ads started running and then they went through the editorial team after a while. Normally the ads start showing straight away, even though they get checked in a further instance.