I'm not sure how many adwords 'advertisers' there are in this forum, but they just released their new 'simplified' keywords system where they force you to increase the minimum cpc to outrageous levels and I can't see that it will benefit me all that much, it seems it could almost triple my advertising costs and that trippled cost won't translate into triple sales. For example a keywod that was perfomring quite well at .07 cpc now has to be increase to 1.00 cpc or it won't be active at all. And there is no competition for that would that I can see. When I do a search with the keyword in question, my ad was the only one that showed up with a avg. pos of 1.0, how could that keyword possibly be worth $1.00?
That is not the only example, most of my keywords had similar increases, its absolutely absurd!
Unfortunately they have a near-monopoly on the market and have advertisers by the %$*&@! This new system may open the door for other adversing mediums and other search engines to step up and gain importance. I hope someone uses this opportunity to do just that. Google is going to tick off a lot of their advertisers with this new system.
In order for me to maintain the same amount of clicks at the higher cpc i had to increase the campaign totals to almost 3 times what they were. This is just a way for google to make even more money, I guess they weren't happy with only a few million $'s a day!
I would be interested to hear others takes on this new system.
Last edited by Love2sail; 08-17-2005 at 02:29 PM..