Thank for helping a noobie Jim. My product is "The Ring Disc an Interactive Guide to Wagner's Ring Cycle". I am the producer, author, and copyright holder. Find it easily on amazon (couldn't post the link).
Searching "Wagner Ring" gets 25 mil results, but no ads on the right side of the page. Of course "men's sneakers" get a bijillion ads. Is no one competing for the "Wagner" real estate on google? Am I missing something here?