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Adwords can be incredibly expensive, or cheap. It all depends on which ad position you want. My personal experience is that I get more for the ad positions 2-4 than for position one. This is most definitely because of the key words I'm targeting, and that it's way cheaper.
For position one targeting youtube as a keyword, I had to pay aproximately 0.50$ which is way too much.
But for position 2 my General cost / click is 0.06$. A huge difference.
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