The AdWords Editor tool does not accept data in the format “Google AdWords Guide ** 0.75 ** http://www.AdwordsCampaign.net ** #2-3″. The “Edit Keywords and Bids” textbox in the previous interface does, and saves a HUGE amount of time and effort. After I contacted Google about this, I heard from them today. They said that they’d suggest to the product team to include this functionality in the new “Add keywords” textbox, which is currently VERY basic. If and when it’ll happen, though, is anyone’s guess.

The tool I use (AdWords Campaign Manager) generates bulk upload data in all formats. You can do certain things in the old interface that you cannot do in AdWords Editor, and vice-versa. Being able to use both is just perfect. The old interface should therefore remain available always.

The new interface may be easier to navigate, but it is useless for bulk upload of many keywords with different “weighted” bids and URLs. The old interface is there and has great functionality of its own. Why not just leave it there? What’s the harm? Users should be given the choice.

I would have to agree fully with your comments... the old interface was slower to make bulk changes, but it was much easier to navigate, very intuitive, and like google, clean and crisp in design and layout.

I like the old interface more than the new one, too.
It is easy to manage with the eye.
But when I want to edit data, i will use adword editor.