Hi,

My last thread didn't bring much help, so I'm wondering if you can help if I ask my questions in stages...

Once upon a time I saw adwords as a short-term alternative to a well optimised site, making the site work until it eventually ranked well organically.

The recent changes to adwords have made me rethink this, where now it looks like site that would rank well orgaically with ranking pages that aren't classed as poor are given preference by google with lower CPC rates.

Is this right?

Yes, you are right - quality score is very important for your ads position in the sponsored search results. If you have low quality score, you will definitely rank badly and have higher CPC. That is why it is important to synchronize landing pages with your AdWords campaigns - great tool that can do that is AdWords Intelligence.

yes that's right i have noticed that change too
it is very important that traffic gets coming into your website
in the right way and does not get spammed