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Hello everyone,
We have a client who have been running Google Adwords for a while on a site of theirs without much success. When we looked into their account we saw their landing page was classed as poor (1/10), which was increasing their cpc rate to above their max bid for each keyword.
We created a new landing page that meets all of Googles landing page guidelines (and more) and linked the ads through to that rather than the old page they were pointing to.
We did this on Friday and after leaving it for the weekend we've come back to no change in the landing page quality score. How long do these kind of changes take to be picked up by Google?
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