Hi All,

I've been trying for a long time to improve our ads with very poor result :-(

I then changed the budget and tweaked the ads the best I could but results are still bad.

Here are last months stats..

Clicks 8,587
Impressions 169,613
CTR 5.06%
Avg. CPC £0.47
Avg. CPM £23.72
Total Cost £4,024.06
Conversion Rate 0.34%
Cost per Conversion £138.76
Total Conversions 29

Either google ads is doing a REALLY bad job for me or the reporting doesnt get every single order as we get hundreds of orders and 99% of our advertising is through google ads.

Normal search engine rankings are poor so I cant see that it's bringing all the business in but can the conversion tracking be wrong?

This is a screen shot from google reporting the clicks etc http://www.4shared.com/file/102814631/52f78617/results.html I am thinking I should just disable all keywords which have no conversion but conversion reporting seems wrong so i dont know what I should do.

Any help would be great!

Thanks

Your actual site log files could give a clue as to where your conversions are coming from. If you have installed the Google Analytics code on each page, check it out as it will tell you the paid and non-paid clicks.

From experience, if the tracking code is installed correctly, all conversions coming from Adwords will get registered to the ad and keyword that brought the click. I'd say the problem is not the tracking but your campaign and/or your landing pages.

With little info, hard to tell if you are getting too many unqualified clicks or a problem with the landing page.

You seem sure you are getting way more conversions than what Adwords tells you. In that case, check that you only have ONE "thank you for purchase" page. If you have more than one, make sure the tracking code is on all of them.

I would seriously recommend you to install google analytics into all of your pages and trace out the referal's